Digital Marketing


Marketing through traditional media like Print/TV/OOH is like doing carpet bombing of your communication. It’s a hit or miss method and has problems in terms of measuring Return On Investment (ROI), understanding area wise impact, collecting database etc. It is a very expensive and unstructured method of your brand promotion or call for action advertisement. Presently, the trend is to put significant percentage of the total media spend in digital marketing since the impact is precisely measurable, the cost per exposure either through CPM or CPC model can be tracked and the database generated from a digital campaign can be used for multiple purposes. For businesses to reach new heights, diversifying marketing strategies with various tools like Search Engine Marketing, Directories and Listings, Email Marketing, Social Media Marketing, Public Relations, Online Advertising is a must. Orion Consulting offers the following services in Digital Marketing:

Locations Based Advertising

Hyper Location targeting can be used for all kind of campaigns relating to creating brand awareness, event specific, pre and post event buzz or simply for having a deeper level of engagement with end user.

  • Geo-fence with any radius desired and have a very targeted hyper local campaign to engage with your end users directly on the mobile
  • The ads are shown as in-app/mobile web banner ads under all premium apps that are covered by our network
  • Detailed real time analytics which helps in understanding the customer behavior and response
  • App based Re-targeting

Email Marketing

Enhance customer engagement by doing email campaign on your database as well as 3rd party database.

We charge on the basis off:
  • Sent
  • Open
  • Click Based

SMS Marketing

Send bulk SMS to your target group or large group of people at once. Promote website, survey’s, discount vouchers, lead generation, or any kind of needs. We do all types of SMS i.e. Promotional & Transactional. Also can do on 3rd party database with around 20-25 category options available. Also contact us for premium messaging services.

Search Engine Marketing

  • Pay Per Click
  • Yahoo Advertising
  • Email & SMS Marketing (Design, Develop, Measure, Deploy and Lists)
  • Affiliate Marketing
  • Referral Program
  • Tex Ads & Banner Ads

Search Engine Optimization

On-Page Optimization
Off-Page Optimization
  • Site Analysis
  • Competitor Analysis
  • Keyword Analysis
  • Content Optimization
  • Code Optimization
  • Meta Tags
  • Robot Txt File
  • RSS Feed
  • XML Sitemap
  • Off-Page Optimization
  • Directory Submission
  • One-way Links
  • Two-way Links
  • Paid Links
  • Article Submission
  • Social Bookmarking
  • Forum Posting
  • Press Release
  • Blog Setup, Commenting and Designing

Social Media Optimization

  • Social Media Audits
  • Social Media Strategy
  • Face book Fan Page
  • LinkedIn Profiles/Company pages
  • Snapchats
  • Pinterest
  • Bookmarkings: Delicious, Technorati, Squidoo, Stumbleupon, Digg, Reddit

Online Reputational Management

  • Press Release
  • White Paper
  • Articles
  • Blogs/ Articles
  • SEO

Social Media Marketing

  • Facebook Ads
  • LinkedIn Advertising
  • Twitter Promotions
  • Local Social Media: Google Plus, Foursquare, Google Places, Yahoo, Local, Bing Map